Lerato Rabotapi
Product designer and strategist. From the first question to the final pixel.
Who I've
Worked With
Sharp thinking. Strong craft.
End to end.
I've been doing this for 7 years. What I've learned is that the strategy and the craft can't really be separated. You need both in the room at the same time.
A process built around getting it right.
Good work isn't accidental. I follow the same process on every project because it's the shortcuts that get you into trouble.
Ask before you answer.
Research, context, goals
Every project starts with the same question: what are we actually trying to solve? I spend real time here. Understanding the user, the business, what's been tried before. That thinking shapes everything.
Explore first. Commit second.
Ideas, concepts, solutions
I sketch out a few different directions before committing to one. The first idea's rarely the best one, and it's much cheaper to figure that out early.
Build it the way it was designed.
Build, document, refine
A great design that gets lost in build is still a bad outcome. I stay close to execution. Sometimes that means I build it myself.
Ship. Then pay attention.
Metrics, feedback, growth
Shipping isn't the end. I watch what actually happens after launch and use that to figure out what's next.
I work with you, not just for you. The thinking matters as much as what gets delivered.
Work with me
You get one person who handles the strategy and the build. No handoffs between teams, no things getting lost in translation.
I know the South African market. The budget realities, the infrastructure, the users. That context is baked into everything I do.
I'll push back when something isn't right. Not to be difficult, but because catching it early is far better than fixing it after.
