Vouchable
Engineering provable trust into video testimonials.
Sole product designer · also led research and brand · Self initiated concept
- Brief
- A testimonial platform that turns claimed trust into provable authenticity for funded startups.
- Role
- Sole designer end to end. Product design lead. Research and brand identity as supporting layers.
- Audience
- Growth and marketing leads at Seed to Series A tech startups.
- Status
- Self initiated product exploration.
Product and brand built together from zero.
The premise
Polished testimonials read like ads. Star ratings feel anonymous. For funded startups under pressure to convert, social proof has quietly stopped working. Vouchable was an exploration of what testimonials would look like if their authenticity could actually be proved.
Two product surfaces, one trust contract: the giver records, the startup measures.
Provable authenticity
Every testimonial captured through Vouchable is sealed cryptographically: the video, the verified identity, the time of recording, bound into a single signature. Translated into product language, that became one simple object the viewer could trust at a glance.
Progressive disclosure: a glance becomes a tooltip becomes a full proof modal, depending on how much the viewer wants to know.
Designing the giver's experience
Most people are camera shy and most testimonials never get recorded. The capture flow is built as a guided sequence: one question at a time, a teleprompter for nerves, easy re-record, a clear sense of progress. At the end, the user receives a shareable Verified Advocate badge for their own profile.
Designing the startup's experience
On the client side, the dashboard treats analytics as a score screen, not a spreadsheet. Conversion lift, play rates and sales cycle reduction become the numbers the startup watches climb. Onboarding is framed as a first quest, not a setup checklist.
What I took from it
Vouchable was a chance to design a product from zero across every layer at once. The most interesting problem wasn't the cryptography. It was finding the simplest object a stranger could trust in one second, and earning that trust through everything behind it.
Process artefacts
Market analysis (VocalVideo, Trustpilot) · Audience and ICP · Trust model and progressive disclosure logic · Gamification mechanics (giver and client) · Brand identity and system (logo, wordmark, colour, type) · Brand exploration sketches.
