Lerato Rabotapi

I help teams build
the right thing, beautifully.

Hi, I'm Lerato Rabotapi. 7+ years in mass market fintech. Strategy, UX, UI, design systems — end to end.

  • Start with the problem

    The brief is rarely the real problem.

  • Simplicity is earned

    Hard thinking so the user doesn't have to.

  • Honest collaboration

    Ask the uncomfortable question early.

  • Craft with intention

    Details are where trust is built.

What I do.

Work with meSee my work
  • 01

    Product Design

    Research, strategy, wireframes, final UI. I cover the full process with one goal: ship something that genuinely works for the people using it.

    • User Research
    • Wireframing
    • UI Design
    • Prototyping
    • Handoff
  • 02

    Brand & Art Direction

    Identity that holds together at every scale. Logos, visual systems, and direction that give a brand a clear, consistent presence.

    • Logo Design
    • Brand Identity
    • Art Direction
    • Visual Systems
  • 03

    Design Consultancy

    Strategic thinking for teams who need clarity. I help founders and product leaders see the problem clearly and find a path through it.

    • Design Strategy
    • Audits
    • Team Mentorship
    • Design Ops

How we work together.

  • Project based

    Clear scope, clear deliverables. Great for new products, redesigns, or specific features.

  • Retainer

    Design support on tap, every month. Consistent quality without a full-time hire.

  • Advisory

    A few hours a month of honest design thinking. Useful for founders who need a sharp outside perspective.

Got something worth building? Tell me about it.

Let's talk