I help teams build
the right thing, beautifully.the right thing, beautifully.
Hi, I'm Lerato Rabotapi. Product designer and strategist. I work end to end. Making sense of the problem first, then designing something that actually solves it. I do my best work when the challenge is real and the people are good.
Start with the problem
The best design answers the right question. I care as much about what we're building as how it looks.
Simplicity is earned
Simple doesn't mean easy. It means doing the hard thinking so the user doesn't have to.
Honest collaboration
I'd rather ask an uncomfortable question early than build the wrong thing beautifully.
Craft with intention
The details aren't decoration. They're where trust is built or lost.
What I do.
- 01
Product Design
Research, strategy, wireframes, final UI. I cover the full process with one goal: ship something that genuinely works for the people using it.
- User Research
- Wireframing
- UI Design
- Prototyping
- Handoff
- 02
Framer Development
I build in Framer so what ships actually matches what was designed. No quality lost in the gap between design and development.
- Framer
- Web Design
- CMS Integration
- Animations
- Responsive
- 03
Brand & Art Direction
Identity that holds together at every scale. Logos, visual systems, and direction that give a brand a clear, consistent presence.
- Logo Design
- Brand Identity
- Art Direction
- Visual Systems
- 04
Design Consultancy
Strategic thinking for teams who need clarity. I help founders and product leaders see the problem clearly and find a path through it.
- Design Strategy
- Audits
- Team Mentorship
- Design Ops
How we work together.
Project based
Clear scope, clear deliverables. Great for new products, redesigns, or specific features.
Retainer
Design support on tap, every month. Consistent quality without a full-time hire.
Advisory
A few hours a month of honest design thinking. Useful for founders who need a sharp outside perspective.
